Localization guides

Everything we know about getting an App Store listing ranking and converting in 50 languages.

App Store localization: the complete guide

Fields, character limits, which languages to prioritize, and how to ship localizations through App Store Connect.

How to translate your App Store description

The first three lines, adapting vs. transliterating, and structure that survives 50 translations.

How to translate App Store keywords

Per-locale search indexes, why literal translation loses rankings, and the cross-locale indexing bonus.

All App Store languages & character limits

The complete table of 50 locales with codes, plus every field’s character limit.

By language

Market notes and translation tips for each App Store language.

German French Canadian French Spanish (Spain) Spanish (Mexico) Japanese Simplified Chinese Traditional Chinese Korean Portuguese (Portugal) Brazilian Portuguese Italian Dutch Russian Ukrainian Polish Turkish Arabic Hindi Indonesian Vietnamese Thai Malay Swedish Norwegian Danish Finnish Czech Slovak Hungarian Romanian Greek Hebrew Croatian Catalan