Translate your App Store listing into Brazilian Portuguese
Brazilian Portuguese (Português (Brasil)) — ≈215 million speakers, serving the App Store in Brazil. Here’s what a Brazilian Portuguese localization is worth and how to ship one in minutes.
Why localize for Brazilian Portuguese?
Brazil is a top-3 country by App Store downloads. Competition in English keywords is irrelevant there — ranking happens on Portuguese terms with far less competition.
App Store search is per-locale: queries typed on the Brazil storefront match against the pt-BR localization of your metadata. Without one, your app doesn’t rank for Brazilian Portuguese searches at all — no matter how strong your English keywords are.
Brazilian Portuguese-specific translation tip
Brazilian users respond well to informal, direct copy. Keep the description conversational rather than mirroring formal English marketing text.
StoreTranslate bakes language-specific guidance like this into its prompts, along with each field’s character limit and any custom instructions you add — brand terms to preserve, tone to match.
What gets translated
| Field | Limit (Brazilian Portuguese included) |
|---|---|
| App name | 30 characters |
| Subtitle | 30 characters |
| Promotional text | 170 characters |
| Description | 4,000 characters |
| Keywords | 100 characters |
| What's New (release notes) | 4,000 characters |
Field-level strategy lives in our guides on translating the description and translating keywords.
How it works
- Connect your App Store Connect API key — credentials are never stored.
- Pick your app, a version in an editable state, and Brazilian Portuguese (plus any other targets).
- Run the job. AI translates each selected field within its limit and uploads the pt-BR localization via the App Store Connect API.
- Review in App Store Connect and submit with your next version.
Other languages
Brazilian Portuguese localization FAQ
Which App Store locale code is Brazilian Portuguese? ＋
Brazilian Portuguese metadata uses the pt-BR localization in App Store Connect, covering the storefronts for Brazil.
Do character limits change for Brazilian Portuguese? ＋
No — the App Store’s limits (30 characters for name and subtitle, 100 for keywords, 170 for promotional text, 4,000 for the description) apply to every language, including Brazilian Portuguese. StoreTranslate validates each field against these limits before uploading.
Can I translate only some fields into Brazilian Portuguese? ＋
Yes. Pick exactly which fields to translate — most developers start with keywords and the description, keeping the app name unchanged. Existing translations are only overwritten if you choose to.
How do I add a Brazilian Portuguese localization in App Store Connect? ＋
Open your app in App Store Connect, select a version in an editable state, and add Brazilian Portuguese from the language menu — or let StoreTranslate create and fill the localization for you through the App Store Connect API.