Translate your App Store listing into French
French (Français) — ≈80 million native speakers, serving the App Store in France, Belgium, Switzerland, much of Africa. Here’s what a French localization is worth and how to ship one in minutes.
Why localize for French?
France has strong expectations around language: English-only listings convert poorly, and Apple's editorial team features localized apps far more often on the French storefront.
App Store search is per-locale: queries typed on the France storefront match against the fr-FR localization of your metadata. Without one, your app doesn’t rank for French searches at all — no matter how strong your English keywords are.
French-specific translation tip
Watch formality. App Store copy in French usually uses "vous", and keyword searches often include accented and unaccented spellings of the same word.
StoreTranslate bakes language-specific guidance like this into its prompts, along with each field’s character limit and any custom instructions you add — brand terms to preserve, tone to match.
What gets translated
| Field | Limit (French included) |
|---|---|
| App name | 30 characters |
| Subtitle | 30 characters |
| Promotional text | 170 characters |
| Description | 4,000 characters |
| Keywords | 100 characters |
| What's New (release notes) | 4,000 characters |
Field-level strategy lives in our guides on translating the description and translating keywords.
How it works
- Connect your App Store Connect API key — credentials are never stored.
- Pick your app, a version in an editable state, and French (plus any other targets).
- Run the job. AI translates each selected field within its limit and uploads the fr-FR localization via the App Store Connect API.
- Review in App Store Connect and submit with your next version.
Other languages
French localization FAQ
Which App Store locale code is French? ＋
French metadata uses the fr-FR localization in App Store Connect, covering the storefronts for France, Belgium, Switzerland, much of Africa.
Do character limits change for French? ＋
No — the App Store’s limits (30 characters for name and subtitle, 100 for keywords, 170 for promotional text, 4,000 for the description) apply to every language, including French. StoreTranslate validates each field against these limits before uploading.
Can I translate only some fields into French? ＋
Yes. Pick exactly which fields to translate — most developers start with keywords and the description, keeping the app name unchanged. Existing translations are only overwritten if you choose to.
How do I add a French localization in App Store Connect? ＋
Open your app in App Store Connect, select a version in an editable state, and add French from the language menu — or let StoreTranslate create and fill the localization for you through the App Store Connect API.