Translate your App Store listing into Italian
Italian (Italiano) — ≈65 million native speakers, serving the App Store in Italy, Switzerland. Here’s what a Italian localization is worth and how to ship one in minutes.
Why localize for Italian?
Italy is a major European storefront where localized apps see notably higher conversion. English fluency is lower than in northern Europe, so the description does real work here.
App Store search is per-locale: queries typed on the Italy storefront match against the it localization of your metadata. Without one, your app doesn’t rank for Italian searches at all — no matter how strong your English keywords are.
Italian-specific translation tip
Italian translations run long. Prioritize the first three lines of the description — that's all users see before "more" on the product page.
StoreTranslate bakes language-specific guidance like this into its prompts, along with each field’s character limit and any custom instructions you add — brand terms to preserve, tone to match.
What gets translated
| Field | Limit (Italian included) |
|---|---|
| App name | 30 characters |
| Subtitle | 30 characters |
| Promotional text | 170 characters |
| Description | 4,000 characters |
| Keywords | 100 characters |
| What's New (release notes) | 4,000 characters |
Field-level strategy lives in our guides on translating the description and translating keywords.
How it works
- Connect your App Store Connect API key — credentials are never stored.
- Pick your app, a version in an editable state, and Italian (plus any other targets).
- Run the job. AI translates each selected field within its limit and uploads the it localization via the App Store Connect API.
- Review in App Store Connect and submit with your next version.
Other languages
Italian localization FAQ
Which App Store locale code is Italian? ＋
Italian metadata uses the it localization in App Store Connect, covering the storefronts for Italy, Switzerland.
Do character limits change for Italian? ＋
No — the App Store’s limits (30 characters for name and subtitle, 100 for keywords, 170 for promotional text, 4,000 for the description) apply to every language, including Italian. StoreTranslate validates each field against these limits before uploading.
Can I translate only some fields into Italian? ＋
Yes. Pick exactly which fields to translate — most developers start with keywords and the description, keeping the app name unchanged. Existing translations are only overwritten if you choose to.
How do I add a Italian localization in App Store Connect? ＋
Open your app in App Store Connect, select a version in an editable state, and add Italian from the language menu — or let StoreTranslate create and fill the localization for you through the App Store Connect API.