Translate your App Store listing into Thai
Thai (ไทย) — ≈60 million native speakers, serving the App Store in Thailand. Here’s what a Thai localization is worth and how to ship one in minutes.
Why localize for Thai?
Thailand is a strong Southeast Asian storefront where Thai-script search dominates. English listings simply don't surface for most local queries.
App Store search is per-locale: queries typed on the Thailand storefront match against the th localization of your metadata. Without one, your app doesn’t rank for Thai searches at all — no matter how strong your English keywords are.
Thai-specific translation tip
Thai is written without spaces between words. Don't add separators inside keyword phrases — write them as they'd naturally be typed.
StoreTranslate bakes language-specific guidance like this into its prompts, along with each field’s character limit and any custom instructions you add — brand terms to preserve, tone to match.
What gets translated
| Field | Limit (Thai included) |
|---|---|
| App name | 30 characters |
| Subtitle | 30 characters |
| Promotional text | 170 characters |
| Description | 4,000 characters |
| Keywords | 100 characters |
| What's New (release notes) | 4,000 characters |
Field-level strategy lives in our guides on translating the description and translating keywords.
How it works
- Connect your App Store Connect API key — credentials are never stored.
- Pick your app, a version in an editable state, and Thai (plus any other targets).
- Run the job. AI translates each selected field within its limit and uploads the th localization via the App Store Connect API.
- Review in App Store Connect and submit with your next version.
Other languages
Thai localization FAQ
Which App Store locale code is Thai? ＋
Thai metadata uses the th localization in App Store Connect, covering the storefronts for Thailand.
Do character limits change for Thai? ＋
No — the App Store’s limits (30 characters for name and subtitle, 100 for keywords, 170 for promotional text, 4,000 for the description) apply to every language, including Thai. StoreTranslate validates each field against these limits before uploading.
Can I translate only some fields into Thai? ＋
Yes. Pick exactly which fields to translate — most developers start with keywords and the description, keeping the app name unchanged. Existing translations are only overwritten if you choose to.
How do I add a Thai localization in App Store Connect? ＋
Open your app in App Store Connect, select a version in an editable state, and add Thai from the language menu — or let StoreTranslate create and fill the localization for you through the App Store Connect API.