Translate your App Store listing into Traditional Chinese
Traditional Chinese (繁體中文) — ≈30 million speakers, serving the App Store in Taiwan, Hong Kong, Macau. Here’s what a Traditional Chinese localization is worth and how to ship one in minutes.
Why localize for Traditional Chinese?
Taiwan and Hong Kong are wealthy, high-conversion storefronts that many developers lump in with the mainland. They use different characters and often different terminology — simplified text looks careless there.
App Store search is per-locale: queries typed on the Taiwan storefront match against the zh-Hant localization of your metadata. Without one, your app doesn’t rank for Traditional Chinese searches at all — no matter how strong your English keywords are.
Traditional Chinese-specific translation tip
Don't machine-convert simplified to traditional character-by-character; terms differ ("软件" vs "軟體" for software). Translate zh-Hant as its own language.
StoreTranslate bakes language-specific guidance like this into its prompts, along with each field’s character limit and any custom instructions you add — brand terms to preserve, tone to match.
What gets translated
| Field | Limit (Traditional Chinese included) |
|---|---|
| App name | 30 characters |
| Subtitle | 30 characters |
| Promotional text | 170 characters |
| Description | 4,000 characters |
| Keywords | 100 characters |
| What's New (release notes) | 4,000 characters |
Field-level strategy lives in our guides on translating the description and translating keywords.
How it works
- Connect your App Store Connect API key — credentials are never stored.
- Pick your app, a version in an editable state, and Traditional Chinese (plus any other targets).
- Run the job. AI translates each selected field within its limit and uploads the zh-Hant localization via the App Store Connect API.
- Review in App Store Connect and submit with your next version.
Other languages
Traditional Chinese localization FAQ
Which App Store locale code is Traditional Chinese? ＋
Traditional Chinese metadata uses the zh-Hant localization in App Store Connect, covering the storefronts for Taiwan, Hong Kong, Macau.
Do character limits change for Traditional Chinese? ＋
No — the App Store’s limits (30 characters for name and subtitle, 100 for keywords, 170 for promotional text, 4,000 for the description) apply to every language, including Traditional Chinese. StoreTranslate validates each field against these limits before uploading.
Can I translate only some fields into Traditional Chinese? ＋
Yes. Pick exactly which fields to translate — most developers start with keywords and the description, keeping the app name unchanged. Existing translations are only overwritten if you choose to.
How do I add a Traditional Chinese localization in App Store Connect? ＋
Open your app in App Store Connect, select a version in an editable state, and add Traditional Chinese from the language menu — or let StoreTranslate create and fill the localization for you through the App Store Connect API.