Translate your App Store listing into Spanish (Mexico)
Spanish (Mexico) (Español (México)) — ≈130 million in Mexico, used across Latin America, serving the App Store in Mexico and most Latin American storefronts. Here’s what a Spanish (Mexico) localization is worth and how to ship one in minutes.
Why localize for Spanish (Mexico)?
es-MX is the Spanish variant Apple serves to nearly all of Latin America — one of the fastest-growing iOS regions. Skipping it means your es-ES copy (or worse, English) is shown to hundreds of millions of users.
App Store search is per-locale: queries typed on the Mexico and most Latin American storefronts storefront match against the es-MX localization of your metadata. Without one, your app doesn’t rank for Spanish (Mexico) searches at all — no matter how strong your English keywords are.
Spanish (Mexico)-specific translation tip
Vocabulary differs from Spain more than most teams expect ("computadora" vs "ordenador", "celular" vs "móvil"). Translate keywords separately for each variant.
StoreTranslate bakes language-specific guidance like this into its prompts, along with each field’s character limit and any custom instructions you add — brand terms to preserve, tone to match.
What gets translated
| Field | Limit (Spanish (Mexico) included) |
|---|---|
| App name | 30 characters |
| Subtitle | 30 characters |
| Promotional text | 170 characters |
| Description | 4,000 characters |
| Keywords | 100 characters |
| What's New (release notes) | 4,000 characters |
Field-level strategy lives in our guides on translating the description and translating keywords.
How it works
- Connect your App Store Connect API key — credentials are never stored.
- Pick your app, a version in an editable state, and Spanish (Mexico) (plus any other targets).
- Run the job. AI translates each selected field within its limit and uploads the es-MX localization via the App Store Connect API.
- Review in App Store Connect and submit with your next version.
Other languages
Spanish (Mexico) localization FAQ
Which App Store locale code is Spanish (Mexico)? ＋
Spanish (Mexico) metadata uses the es-MX localization in App Store Connect, covering the storefronts for Mexico and most Latin American storefronts.
Do character limits change for Spanish (Mexico)? ＋
No — the App Store’s limits (30 characters for name and subtitle, 100 for keywords, 170 for promotional text, 4,000 for the description) apply to every language, including Spanish (Mexico). StoreTranslate validates each field against these limits before uploading.
Can I translate only some fields into Spanish (Mexico)? ＋
Yes. Pick exactly which fields to translate — most developers start with keywords and the description, keeping the app name unchanged. Existing translations are only overwritten if you choose to.
How do I add a Spanish (Mexico) localization in App Store Connect? ＋
Open your app in App Store Connect, select a version in an editable state, and add Spanish (Mexico) from the language menu — or let StoreTranslate create and fill the localization for you through the App Store Connect API.