Translate your App Store listing into Simplified Chinese
Simplified Chinese (简体中文) — ≈1.1 billion speakers, serving the App Store in Mainland China, Singapore. Here’s what a Simplified Chinese localization is worth and how to ship one in minutes.
Why localize for Simplified Chinese?
Mainland China is the largest iOS market by downloads. Search there is almost entirely in Chinese, so an unlocalized listing forfeits the storefront.
App Store search is per-locale: queries typed on the Mainland China storefront match against the zh-Hans localization of your metadata. Without one, your app doesn’t rank for Simplified Chinese searches at all — no matter how strong your English keywords are.
Simplified Chinese-specific translation tip
Chinese characters count individually toward limits, effectively tripling how much you can say in 30 characters. Keywords should skip separators entirely — Apple segments Chinese automatically.
StoreTranslate bakes language-specific guidance like this into its prompts, along with each field’s character limit and any custom instructions you add — brand terms to preserve, tone to match.
What gets translated
| Field | Limit (Simplified Chinese included) |
|---|---|
| App name | 30 characters |
| Subtitle | 30 characters |
| Promotional text | 170 characters |
| Description | 4,000 characters |
| Keywords | 100 characters |
| What's New (release notes) | 4,000 characters |
Field-level strategy lives in our guides on translating the description and translating keywords.
How it works
- Connect your App Store Connect API key — credentials are never stored.
- Pick your app, a version in an editable state, and Simplified Chinese (plus any other targets).
- Run the job. AI translates each selected field within its limit and uploads the zh-Hans localization via the App Store Connect API.
- Review in App Store Connect and submit with your next version.
Other languages
Simplified Chinese localization FAQ
Which App Store locale code is Simplified Chinese? ＋
Simplified Chinese metadata uses the zh-Hans localization in App Store Connect, covering the storefronts for Mainland China, Singapore.
Do character limits change for Simplified Chinese? ＋
No — the App Store’s limits (30 characters for name and subtitle, 100 for keywords, 170 for promotional text, 4,000 for the description) apply to every language, including Simplified Chinese. StoreTranslate validates each field against these limits before uploading.
Can I translate only some fields into Simplified Chinese? ＋
Yes. Pick exactly which fields to translate — most developers start with keywords and the description, keeping the app name unchanged. Existing translations are only overwritten if you choose to.
How do I add a Simplified Chinese localization in App Store Connect? ＋
Open your app in App Store Connect, select a version in an editable state, and add Simplified Chinese from the language menu — or let StoreTranslate create and fill the localization for you through the App Store Connect API.